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Frequently Asked Questions
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Please click on a topic:
Tahitian Noni International
HIRO™ Beverages
Tahiti Trim® Plan 40®
Tahitian Noni™ Companion Animal™
Tahitian Beauty
Tahitian Noni Café ™
| FAQ: Tahitian Noni International |
| Q: What are the benefits of noni? |
A: The noni plant is very versatile. The fruit and leaves are known to have many traditional uses. When we talk about noni, we break it into three key areas of product development: the fruit, leaf and seed.
o Fruit – We use a fruit puree in the juice beverage, as well as noni extracts in other products. The fruit in concentrate form becomes an extract that is used in other products including facial care and skin care.
Medline.com and Pubmed.com have numerous peer review studies relating to the benefits of noni.
o Leaf – Used as a tea the leaf has great antioxidant benefits, in addition it aids the digestive system. The leaf also can be processed into an extract that we call noni leaf serum which is a soothing gel used for topical applications.
o Seed – Tahitian Noni International has received a patent for the process of extracting the oil from the noni seeds which is used as a moisturizer for our facial care products. We also sell the seed oil as a separate product, which features linoleic acid which has been proven to be a powerful ally in skin hydration and health.
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| Q: How can you be certain that the people who harvest the fruit receive fair wages and benefits, and have a safe working environment? |
A: Tahitian Noni International has employed local management that is familiar with the customs, laws and regulations of French Polynesia. The Management works closely with the Governments of French Polynesia and ensures that the work environment and salary meet government standards. Tahitian Noni International has received an award from the Government of French Polynesia “for it’s outstanding partnership with our country in the creation of new jobs, economic and manufacturing infrastructure and for the development of programs that have led to improved quality of life for a growing number of our people”.
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| Q: What are the economic, political, and social impacts of noni harvesting on the Tahitian people? |
A: Tahitian Noni International has been presented the “Corporation with Social Responsibility” Award from the government and people of French Polynesia for its positive economic and social impact on the country “for it’s outstanding partnership with our country in the creation of new jobs, economic and manufacturing infrastructure and for the development of programs that have led to improved quality of life for a growing number of our people”
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| Q: What is Tahitian Noni International’s relationship with Dr. Ralph Heinke? |
A: Dr. Heinke did essential research that helped us understand the properties of the noni fruit. He continues to be a consultant for Tahitian Noni International and provides his exclusive endorsement for TAHITIAN NONI™ Products.
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| Q: Have any of your distributors been disciplined for failing to adhere to accepted guidelines? Are you prepared to do so in the future? |
A: We adhere to the Direct Selling Association’s guidelines and do not tolerate a distributor’s failure to comply with our company’s policies and procedures.
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| Q: What is noni? |
A: Noni (Morinda citrifolia) is a small greenish white tropical fruit about the size of a potato, high in antioxidants, and is primarily found in the South Pacific. For centuries, the noni fruit has been a resource considered to have healthful benefits by generations of Tahitians.
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| Q: What controls do you have in place to ensure that the soil, water and air are protected in the course of growing and harvesting the noni fruit? |
A: Our process does not use any machinery or materials that would be a threat to the natural environment. We do not allow chemical pesticides, herbicides or fertilizers to be used on the noni tree.
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| Q: Does TAHITIAN NONI™ Juice contain added sugars? |
A: All natural juices have natural fructose which is a sugar. We do not add any additional sugars to the juice.
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| Q: Given that Tahitian Noni International’s noni fruit is harvested in Tahiti, how does TNI ensure that the fruit is quality-controlled? |
A: Tahitian Noni International has a quality control system for the harvesting and the processing of the fruit. These guidelines include specific size and ripeness of the fruit used in its juices and testing by analytical labs. The puree is processed in Tahiti, sealed in chilled large containers, and shipped to our American Fork Utah Manufacturing Plant for bottling.
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| Q: What is TAHITIAN NONI™ Juice? |
A: In the early 1990s, food scientist John Wadsworth was introduced to noni, a fruit high in antioxidants and rich in a history of helping people. He later traveled to Tahiti and other islands in French Polynesia to further his research and determine the availability of the fruit for commerce throughout the rest of the world. Tahitian Noni International was the first company to bring the health benefits of the noni plant to the world outside of Tahiti. John partnered with Stephen Story, both food scientists, and spent two years formulating TAHITIAN NONI™ Juice.
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| Q: How does noni cure cancer, asthma and arthritis? |
A: Noni is a natural healthy beverage rich in antioxidants that promote wellness. TNI and its distributors do not claim that noni cures cancer or any other ailments.
TNI has strict guidelines on how its products can be presented and described, and we absolutely prohibit any misrepresentation of the product.
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| Q: Why do some noni distributors claim that the juice can prevent and/or relieve certain ailments? |
A: TNI has strict guidelines on how its products can be presented and described, and we absolutely prohibit any misrepresentation of the product. We have a compliance department that reviews and monitors distributors claims to ensure that they comply with our policies. Distributors who are found making false claims are disciplined and if they continue we will terminate them.
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| Q: How is noni fruit harvested? |
A: The fruit is hand picked as it ripens. Because of the favorable climate of the South Pacific, the noni tree bears fruit year round. Tahitian Noni International has specific guidelines about the size and ripeness of the fruit, and those that harvest the fruit must first be certified by Tahitian Noni International.
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| Q: What are Tahitian Noni International’s current sales figures? |
A: Tahitian Noni International’s annual sales in 2004 exceeded $500 million worth of products worldwide.
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| Q: How is Tahitian Noni International different from other companies selling noni? |
A: Tahitian Noni International was the first to introduce the benefits of noni to the world.
Tahitian Noni International has the largest noni research facility and is dedicated to pioneering new, innovative applications for the noni plant. Tahitian Noni International has patents issued and patents pending relating to the noni plant.
Unlike some competing products, the original TAHITIAN NONI™ Juice is made from puree (not concentrates or powders), contains no chemical preservatives, sugars, or thickeners.
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| Q: Why is the noni fruit from Tahiti any better than a noni grown in Hawaii, for instance? |
A: The islands of French Polynesia have nutrient-rich soils that have been home to wild grown noni for centuries. On more populated islands, noni plants have been raised for the sake of development and are now being re-cultivated in noni farms.
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| Q: How does Tahitian Noni International differentiate from other direct selling companies, such as Amway? |
A: Our company is unique. Our products are founded upon the rich history, tradition and culture of Tahiti, with the common component in noni. We cannot think of any other company that has incorporated such an admired traditional culture like that of the Islands of French Polynesia.
All of Tahitian Noni International’s distributors worldwide are required to operate in accordance with the Direct Selling Association (DSA) Guidelines for Ethical Business Practice. The guidelines provide individuals and organizations involved in direct selling with generally accepted principles of conduct.
Network marketing is a fun, flexible and financially rewarding business opportunity. Tahitian Noni International annually sells more than $500 million worth of products worldwide. Success is based on one’s own initiative, dedication, sales ability, and the strength of Tahitian Noni International products, not on anything else. Network marketing is about people and products. Our distributors love the Tahitian Noni International products that they sell.
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| Q: What evidence do you have that the growing popularity of noni fruit is sustainable? Or is this just another fad? |
A: People have derived benefits from the noni plant for thousands of years. Tahitian Noni International is dedicated to pioneering new, innovative applications for the noni plant.
It is impossible to know the future with certainty. However, the acceptance and popularity of the noni plant and the various ways it can be used and consumed continues to grow dynamically. This kind of market growth and acceptance over time indicates that noni-based products are still in the early stages of growth.
Also noni is now a rapidly growing industry and we are discovering new and exciting applications for noni almost everyday. Tahitian Noni International has been in the noni business for nearly 10 years with continual growth and applications accelerating, we do not believe that this is a short term fad.
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| Q: How do you control the outrageous claims of your distributors? |
A: Tahitian Noni International has strict guidelines and controls to ensure that its distributors are well educated about the product and are prohibited from making any representations about the product that have not been approved by the company. Tahitian Noni International takes every appropriate action (including termination of sales agreements and legal action) if it finds evidence a distributor is not in compliance.
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| Q: Tahitian Noni International is currently a private company, any plans to go public? |
A: Tahitian Noni International is currently exploring the option of an initial public offering at some time in the future. We envision even further growth as the demand for noni-based health products increase.
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| Q: What are TNI’s key scientific studies relating to the noni plant? |
A: We have numerous patents pending that deal with scientific studies. Additional scientific studies can be researched on Medline.com and Pubmed.com and NoniResearch.org.
Tahitian Noni International is a research-driven company dedicated to pioneering new, innovative applications for the noni plant.
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| Q: What are the company’s expansion plans for the next five years and the next 10 years? |
A: In 2005, we plan to open nine TAHITIAN NONI™ Cafés throughout the world in the following locations: the redesign of the existing Tokyo café along with the Grand Opening of Fukuoka and Nagoya, Japan, Taipei, Munich, Sao Paolo, Atlanta, Dallas and at our company headquarters in Provo, Utah.
We plan to continue to expand our presence around with world including expansion to China, Russia, India and many other locations. We also plan to expand with in our already existing markets with additional sales offices and TAHITIAN NONI™ Café’s in the United States and Japan.
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| Q: How are your harvester's certified? |
A: Pickers are required to participate in the Tahitian Noni training program. Harvesters educate Tahitian pickers on when and how to properly pick the fruit as well as how to ship it to our facility in Tahiti for processing. Pickers must pass ongoing inspections.
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| Q: What is the idea behind the Lifestyle Center of Tahitian Noni? |
A: The idea for the Lifestyle Center stemmed from our beginnings in Tokyo. In 2003, we opened our first Tahitian Noni Cafe in the first floor of our office in Tokyo, and had an immediate success. The public in general was delighted, the mass media also, and this really exposed the brand of Tahitian Noni to the people that had not been receptive to our channel of marketing. Currently we are preparing to open our ninth Lifestyle Center; this time in Munich, Germany. The combination of a Tahitian Noni Cafe with a Lifestyle Center where people can experience the Tahitian Noni products has been a success wherever they are found.
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| Q: What are the objectives of the Lifestyle Center? |
A: The Lifestyle Center represents the building, physical aspect, of the Tahitian Noni Brand. People love to shop, eat and learn. The central style of Tahitian Noni life is a place that welcomes the community so that they recognize and experience the benefits of the noni fruit in an environment that is oriented towards purchasing, the diet and entertainment.
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| Q: What is the future strategy of the concept of the Lifestyle Center? |
A: Our objective is to have a Lifestyle Center that is fully functional in all of our principal markets around the globe. TNI will be opening small Product Centers in the smaller cities that are less populated. Our ultimate objective is that everyone around the world can have access to Tahitian Noni products.
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| FAQ: Tahiti Trim® Plan 40® |
| Q: How does noni help with weight loss? |
A: While noni is a key element in Tahiti Trim™ Plan 40™ supplements, the inclusion of noni fruit is primarily for the healthful benefits and phytonutrients it provides for women over 40.
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| Q: What is the origin of Plan 40? How did the program come about? |
A: Arlene Olsen, wife of Tahitian Noni International president Kelly Olsen, turned 40 and realized that not only was her body changing, but she was gaining weight as well—and nothing was working to take the weight off. With her inspiration and extensive research into how a woman’s body changes after 40, TNI began researching and developing a weight management program that would take into account the hormone fluctuations faced by women 40 years or older and include essential elements that specifically help to address the issues of these women.
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| Q: What is Plan 40 and why is it important? |
A: Tahiti Trim™ Plan 40™ is the first health and weight management programme designed to meet the specific needs of women over 40. Plan 40 helps bring a woman’s body back into balance and provides the nutrients essential for her body so she can manage her weight and live healthy. The Plan 40 program addresses the issues relevant to mid-aged women, allowing them to find lifelong health and successful weight management.
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| Q: Why is Plan 40 targeted to women over 40? |
A: As women reach the age of 40, their bodies begin to change and the ability to manage their weight is difficult. Women over 40 have unique needs that aren’t addressed by most weight management programs. Plan 40 is specifically designed to meet these changing needs and help women maintain their desired weight.
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| Q: Is Plan 40 a medically approved weight management plan? |
A: Plan 40 is a nutritionally approved weight management plan.
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| Q: Is Plan 40 done in conjunction with physicians? |
A: Anyone intending to lose more than three pounds a week should consult their physician.
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| Q: What does the regimen consist of? |
A: Tahiti Trim™ Plan 40™, an ongoing weight management programme, breaks each month into two phases. The first phase of each month is called the Cleanse Phase, conducted from day 1-3 of the month, in which women detoxify the body, jump-start weight management, break past weight-management plateaus, and enhance nutrient absorption. Immediately following the three-day Cleanse Phase each month, a woman enters the second phase, which is either the Trim Phase or mainntenance Phase. Once the month is over and the second phase is completed, the cycle begins again.
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| Q: Describe the maintenance phase: How do you maintain the goal weight once it is achieved? |
A: The Maintenance Phase begins when you’ve reached your weight management goal, and is aimed at helping fight against regaining weight. You continue to cleanse for three days each month and follow the eating and strengthening guidelines included in the Programme Card. The main difference between the Trim and Maintenance Phases is the addition of one more grain/starch serving to the meal plan when on maintenance.
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| Q: Is the progesterone cream a medical product? |
A: The USP progesterone cream in Plan 40 is a safe and natural topical cream which comes from soy (plants) and is molecularly identical to progesterone produced by a woman’s own body. It is accessible without a doctor’s prescription however; people should always work with their physicians in regards to their health.
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| Q: Other than the progesterone cream, what does Plan 40 offer that other diet programs don’t offer? |
A: Plan 40 is a complete lifestyle designed specifically for the needs of women over 40. From everyday nutrition to strategic cleansing each month, Plan 40 addresses the issues of cravings, plateaus, and maintenance through a comprehensive program based on natural elements. Plus, Plan 40 is the only program that offers the healthful benefits of the noni fruit.
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| Q: What does the cleansing beverage do? How does it work? |
A: The Cleanse Beverage is an all-natural blend of orange, grape, pineapple, pear, apple, cranberry, and guava juices. Combined with TAHITIAN NONI™ Juice, the Cleanse Beverage not only gives you a jump-start on weight loss but it also provides your body with essential vitamins and minerals. The blend of natural fruit juices was specifically formulated to help rid the body of toxins and wastes that hinder your health and slow weight management.
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| Q: What is in the supplements that suppress the appetite? |
A: Plan 40’s Appetite Suppressant contains a blend of natural ingredients and noni extract, resulting in a safe, healthy way to give you the extra support needed to control your cravings. The Appetite Suppressant features Chromium, Garcinia and L-Carnitine.
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| Q: Do the supplements have ephedra in them? |
A: No, plan 40 features phytonutrients; essential fatty acids; Vitamins A, B, B6, B12, C, D, and E; Calcium; Magnesium; Chromium; Soy Protein; Fiber; and noni fruit.
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| Q: What are the benefits of Plan 40 compared to other supplemental weight management plans? |
A: Plan 40 was developed specifically to meet the needs of women age 40 and older. Only Plan 40 offers the benefits of the noni fruit.
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| Q: Will males see results if they use Plan 40? |
A: Though men have used Plan 40, it was designed specifically to address the changes that happen to women as they reach and pass age 40. These changes do not apply to men in the same age group.
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| FAQ: Tahitian Noni™ Companion Animal™ |
| Q: What are the key ingredients? |
A: TAHITIAN NONI™ Juice is the key ingredient of TAHITIAN NONI™ Equine Formula™. Other ingredients are specifically focused on the needs of the horse including Vitamin E, Omega 6 and 3 Fatty–Acids and nutrients from Soy Lecithin.
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| Q: What benefits do the horses receive from using Equine Formula? |
A: TAHITIAN NONI™ Equine Formula™ increases the resistance to adverse conditions. Equine Formula helps horses deal with the stresses we continue to expose them to. Stress is immunosuppressant and as such decreases the effectiveness of the immune system. Not only does Equine Formula help horses handle stress, it is an immuno-modulator and strengthens the immune system. It improves appetite, increases bloom or coat condition.
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| Q: Physiologically speaking, how does Noni juice benefit horses? |
A: TAHITIAN NONI™ Equine Formula™ supports the immune system with superior antioxidant activity, promotes proper digestion and nutrient absorption, boosts the metabolic system, helps maintain healthy skin and hair, and contains adaptogens.
Morinda citrifolia is a plant that has adaptogenic properties which increases resistance to adverse conditions and the gaseous exchange in the lungs and oxygen as well as assist glucose intake across the cell membrane.
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| Q: Can this be used on other animals? If not, how is it unique to horses? |
A: TAHITIAN NONI™ Equine Formula™ was developed specifically for horses. As a liquid, Equine Formula is an easy and highly palatable addition to horse feed. TNI is currently developing other products that will be used for animals. However, TAHITIAN NONI™ Equine Formula™ has been used extensively on other pets such as dogs as well as other large animals like cows and pigs.
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| Q: Any veterinarians endorse the product or third-party testimonials? |
A: We have several endorsements from professional horsemen, veterinarians, nutritionists and physiologists.
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| Q: Do you have any plans to expand the product to benefit other animals? |
A: Currently, we are in development of a similar product for felines and canines.
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| Q: What are Equine-Certified Distributors? |
A: Because horsemen have a unique lexicon, our distributors are encouraged to take a 3-day course to learn how to speak and approach horsemen so that they can properly sell the benefits of TAHITIAN NONI™ Equine Formula™.
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| FAQ: Tahitian Noni Café ™ |
| Q: Why is noni important to your menu? |
A: We want all of our customers to enjoy paradise within a healthy body. Our company was the first to discover and share the health benefits of the noni plant.
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| Q: Will everything at the TAHITIAN NONI Cafés™ be noni-based? |
A: We feature a variety of TAHITIAN NONI™ Noni Leaf Tea drinks and TAHITIAN NONI™ Juice. We also incorporate other TAHITIAN NONI™ products such as our Premium Reserve syrup wherever possible, but not all of our menu items include noni.
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| Q: Will TAHITIAN NONI Cafés™ offer food, as well as beverages? |
A: In addition to our proprietary TAHITIAN NONI™ Juice and TAHITIAN NONI™ Noni Leaf Tea, TAHITIAN NONI Cafés™ also offer a variety of breakfast items, an array of delicious sandwiches and salads, personal pizzas, rice bowls, and even some light and healthy Tahitian treats. And we’re especially proud of our selection of blended tea drinks.
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| Q: What is the price range of the menu offerings? |
A: Typically, pricing will range from £1.50 to £3 for beverages and £2.50 to £5 for entrees.
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| Q: What will TAHITIAN NONI Cafés™ look like? |
A: The word “Tahiti” conjures thoughts of balmy beaches, azure waters, and sunny ocean breezes. Like the welcoming embrace of the native people, TAHITIAN NONI Cafés™ beckon us to escape the cares of the work-a-day world, and enter the realm of Polynesian paradise. From your very first visit to the restaurant, you’ll experience the color pallet of south-sea islands. Ocean blue, sandy yellow, and jungle green accentuate a backdrop of deep, volcanic soil tones. Colorfully illuminated lanterns suspended from trellised canopies bring to mind evening dining on a secluded lanai overlooking the palm-lined coast.
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| Q: What was your inspiration for the café look and feel? |
A: We turned to the beauty of the tropics and focused on its peaceful surroundings.
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| Q: Will there be anything native from Tahiti? |
A: Natural materials like coconut shell, banana leaf, rattan, bamboo, and a variety of exotic woods provide elements representative of native flora. Lush, tropical plants add life to each café.
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| Q: Who will be your target consumer? |
A: We feel that the range of menu selections will appeal to anyone looking for a healthy meal or healthy refreshment.
We also have a unique audience—our Tahitian Noni International distributors. We want to make sure we offer them a relaxing environment in which to treat their guests to a healthy lunch and a sample of our products, and to showcase our innovative company.
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| Q: Where will TAHITIAN NONI Cafés™ open? |
A: In 2005, we plan to open nine TAHITIAN NONI Cafés™ throughout the world. In April we re-opened our first café in Tokyo and debuted our second in Fukuoka, Japan. In June we will open a beautiful café at our international headquarters in Provo, Utah. These will be followed by cafés in Munich, Germany; Sao Paulo, Brazil; Nagoya, Japan; Dallas, Texas; Atlanta, Georgia; and Taipei, Taiwan.
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| Q: Will TAHITIAN NONI Cafés™ impact the sales of your distributors? |
A: Early reports from Japan suggest our cafés will positively impact distributor sales. Our first phase of cafés are built adjacent to sales offices, and represent a great environment to showcase our innovative company and its products.
The cafés offer single servings of our juice and tea, and do not compete with our distributors for sales of bottles of TAHITIAN NONI™ Juice or boxes of TAHITIAN NONI™ Noni Leaf Tea.
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