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Expressen is one of the two largest evening papers in Sweden. On their website they have a co-operation with the blog Beautyfeber, a well known website that writes about new beauty and fashion products, and publish the same article that was published on the blog.
- The journalist cut out most of the key messengers from the press release
- One of the Press release key messages that the journalist has built the whole article from is the return of the sop bars on the Swedish market (it is more trendy, better and leaves more soapsuds than liquid soap)
- The journalist also likes the exotic Tahitian touch and the ingredients of the Soap bars
- Makes the skin fantastic smooth and moisturized.
- Pricing and the web address
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