Brett West

Director of Noni Benefit Research

As Director of Noni Benefit Research, Brett West manages a team of researchers at Tahitian Noni International’s research center in American Fork, UT, where he directs research aimed at uncovering the beneficial properties of the noni plant. Brett and his team are focused on the noni fruit, leaf, and seed oil and the effects they have on consumers.

Brett oversaw the rigorous application process and worked closely with the European Union to secure approval of TAHITIAN NONI® Juice as a safe, novel food. He directs the development of research-driven patents for TNI. Brett’s research has led to more than six patents and patent applications and his research surrounding noni appears in the following publications:

• Not all noni liquid dietary supplements are created equal. Palu Afa K, West Brett, Jensen Jarakae. American Journal of Hematology 2005 May; 79 (1):81.
• An ethanol insoluble precipitate of Morinda citrifolia (Noni) fruit juice (NoniPPT) and its anti-metastatic effects. Chen X. Su, Mina Y Wang, C. Jarakae Jensen, Anne H. Kim, Brett West, Summer Jensen, Afa Palu, Bing-Nan Zhou, Johnathan W Fritz.  Proceedings of the American Association for Cancer Research, Vol. 45 March 2004:29.
• Morinda citrifolia (Noni): a literature review and recent advances in Noni research. Wang MY, West BJ, Jensen CJ, Nowicki D, Su C, Palu AK, Anderson G. Acta Pharmacol Sin. 2002 Dec; 23 (12):1127-41.

Brett holds a Masters of Science in Toxicology/Occupational Health and Safety from the University of Arizona and a Bachelor of Science in Molecular Biology/Zoology from Brigham Young University.

"My wife, my children, and I love and drink TAHITIAN NONI® Juice. My experience and observations have led me to conclude that drinking this juice is beneficial for overall health. Prior to joining this company, studying a tropical fruit was not something I imagined myself doing. However, this has turned out to be a much better opportunity than any of my other plans, and what an education it has been! It has been the opportunity of a lifetime to discover the many aspects of the impressive noni plant."