History

Tahitian Noni Café™ is a concept that began in Tokyo, Japan in March of 2003. It started as a small sidewalk café offering passersby an opportunity to experience a quick, small meal or light refreshment during their busy day and at the same time introduced them to TAHITIAN NONI® Juice and TAHITIAN NONI® Noni Leaf Tea in a unique and relaxed setting. Initially, this was just a single café concept that had no plans for expansion beyond this one beautiful location in Japan. But it became apparent very quickly that this café idea was destined for more than just one café in one city.

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About Noni

Canoe Plants

The ancient Polynesians plied the waters of the blue Pacific in seagoing canoes, searching for new islands, new homelands. They carried with them four primary plants: pandanus for shelter, coconut and taro for food, and noni—the most prized of all—which held the secrets to health. These ancient health secrets, once passed from island to island, now travel from nation to nation—through Tahitian Noni Cafés®. Pass it on!

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FAQ

Q. What kind of food do you serve at Tahitian Noni Cafe®?

A. Luau inspired, Tahitian Noni Cafe offers a wide variety of chicken, pork, and seafood dishes ranging from fresh salads to barbecue ribs. Our drink menu features tropical fruit smoothies and soda as well as our famed Tahitea® teas, made from whole noni leaves, and original TAHITIAN NONI® Juice. Sides include our unique coconut rice and sautéed vegetables.

Q. What are your signature items?

A. Our Motu’s™ Macaroon, a lightly toasted coconut cookie half dipped in chocolate, is attracting a lot of attention.

Q. What are the most popular items and why?

A. Our best-selling entrees are the Kalua Barbecue Ribs and the Beachcomber Salad, both featuring our special Motu’s™ barbecue sauce. Other popular items include our Tahitian Fish Tacos, the Pork Pareo Wrap, and the Baja Chicken Quesadilla.

Q. What kind of service should I expect at Tahitian Noni Cafe?

A. Tahitian Noni Café is a fast-casual restaurant, combining the best of fast food and casual dining concepts. Like a fast food restaurant, you’ll order at a counter and seat yourself, the drinks are self-serve and refillable, prices are lower, and tips are not required. Moreover, like a casual dining restaurant, your order will be served at your table with real plates and utensils, and the high-quality food is delicious and presented beautifully. Our staff is available to assist you during your meal and will bus your table when you are finished.

Q. How would you describe the atmosphere?

A. Our interior designers have created “Tahitian Chic”—the perfect combination of chic and rustic. Tahitian Noni Cafe has adopted a South Pacific Island theme in every sense. Each café is decorated with tropical plants, textures, and patterns, plus depictions of traditional island life. Laid back and lively, the authentic, contemporary Polynesian music will take your mind on a dream vacation.

Q. How did Tahitian Noni Cafe come into being?

A. Originally formed as a way to build the Tahitian Noni® brand, it started as a drink-based café with a limited menu. As we expanded into different markets, both the concept and the menu kept evolving and growing. Ultimately we were pulled in two directions: the smaller café was perfect for some locations, while others demanded our new, larger Motu’s restaurant concept.

Q. What is the Tahitian Noni Café?

A. The Tahitian Noni Café is a concept that began in Tokyo, Japan, in March of 2003. It started as a small sidewalk café, offering passersby an opportunity to experience a quick, small meal or light refreshment during their busy day, and at the same time introduce them to TAHITIAN NONI® Juice and Tahitian Noni® Noni Leaf Tea in a unique and relaxed setting. Initially, this was just a single café concept that had no plans for expansion beyond its beautiful location in Japan. However, the café idea was destined for more than just one café in one city.

Q. Is Tahitian Noni Café family friendly, or is it more for adult couples and business people?

A. Whether the occasion is a family dinner or a business lunch, Tahitian Noni Café easily accommodates both. Like the islands, the environment is both energetic and relaxing. Kids can choose their meals from a fun kids’ menu, and parents and professionals appreciate our fast service and light, healthy food. Comfortable booths offer some privacy, and the beautiful interiors qualify as “business casual.”  

Q. Are franchises available?

A. Currently, all of our locations are corporately owned and operated. We have no immediate plans to franchise, but we’re working hard to refine our menus and concepts for future possibilities.

Q. What is Tahitian about Tahitian Noni Café? Is it authentic Tahitian food?

A. Not surprisingly, our most authentic drinks are TAHITIAN NONI® Juice and Tahitea® teas. Poisson Cru is our most authentic Tahitian dish. Though we admit we don’t have an imu pit in our kitchen, our smoky, slow-roasted pulled pork and chicken follow the luau tradition. Other items may remind you of tropical vacations, thanks to island ingredients and accents.

Q. What is noni?

A. This green, knotty tropical fruit is about the size of a potato and is found primarily in the South Pacific. The first settlers of French Polynesia brought the prized noni plant with them as they colonized new islands and established their villages.

Traditional healers revered the noni for its beneficial, health-giving properties, and they passed the knowledge of its use down through generations of time. Today, parents still teach their children the valuable uses of this essential plant.

Q. Do you serve health food?

A. While Tahitian Noni Café doesn’t categorize itself as a health food restaurant, it is health conscious and health oriented. Inspired by the freshness and simplicity of traditional island food, Tahitian Noni Café’s menu offers a healthier alternative to most fast food or heavy meals. The Tahitian Noni® products on our menu would qualify as health food, and we are careful not to detract from that heritage.

Q. Does everything have TAHITIAN NONI® Juice or noni in it?

A. This is a common assumption, but currently, none of our food items contain beneficial quantities of noni. We do serve TAHITIAN NONI Juice by the shot, cups of Tahitea® gourmet teas, and Hiro™ Energy, Mobility, and Vitality beverages. Our popular Noni Lemonade also contains iced Tahitea tea.

Q. What is Tahitian Noni Café’s relationship to Tahitian Noni International (TNI)?

A. Both owned by Morinda Holdings, Inc., TNC and TNI are partners in promoting Tahitian Noni® products and creating brand awareness. Tahitian Noni Café is a retail restaurant and is not directly affiliated with TNI’s network marketing business. However, TNC’s success is effective in introducing its guests to the health benefits of the amazing noni plant. This positive impression serves to create more receptive individuals and markets for TNI and its Independent Product Consultants.

Q. Will I be recruited by TNI Independent Product Consultants (IPCs) if I eat at Tahitian Noni Café?

A. Upholding a strict code of conduct, TNI’s IPCs or employees should not solicit you in any way. If this occurs, please contact a member of our staff or the manager, and we ensure that appropriate action will be taken.

Q. What are your plans for expansion?

A. Some of the existing Tahitian Noni Cafés will be scaled back, while others will be built up to the larger Motu’s fast-casual restaurant. Sites are being investigated in various cities for future locations of each concept.

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