TT: We've heard about a new campaign strategy focusing on Power Products. What's the goal of these Power Products, and how can IPCs use these campaigns to build their businesses?

I know a lot of people are curious about the purpose and goals of the Power Products. The Power Product campaigns focus on highly effective and desirable products that help IPCs build volume and income fast. The idea is simple; we will select each Power Product as a product that has widely-known benefits, use, appeal, and is simple to explain.

The promotion will allow IPCs to receive one unit free with the purchase of a specified quantity. For example: buy five, get one absolutely free! This is the simplest, most powerful kind of promotion. The promotion is designed to return to the IPC up to double the amount of their purchase price as they retail the items, including the one they receive free, which yields a 100% retail profit.

TT: In Hollywood, you announced a new position in the compensation plan structure known as Tahitian NoniTM Rewards Member. Can you tell us what the difference is between IPCs and Rewards Members, and what your vision is for this program?

Of all the announcements we made in Hollywood, I consider this one the most electrifying. The Tahitian Noni™ Rewards Member is a position designed to attract people who may not have interest in building a business, but want to purchase Tahitian Noni® products at a discount.

Tahitian Noni IPCs may sponsor Rewards Members and have them as a part of their organization. These Rewards Members have all the purchasing power of an IPC and have the ability to earn points that may be redeemed for Tahitian Noni products. Here's the distinguishing difference between IPCs and Rewards Members: Rewards Members may not sponsor anyone and may not earn commissions. The great benefit of this program for IPCs is that the volume from Rewards Members is counted as personal volume to their sponsor, meaning the sponsor may receive personal rebates of 20% on the volume from these individuals.

TT: We know that many IPCs are curious about how they can build their businesses with the new Gift TNI program.

I am very excited about the potential this program will have for our IPCs' businesses. The concept is very new to TNI and is really taking off. Today, more than ever before, Tahitian Noni products are sought by health conscious as well as savvy consumers. During this past year, we have launched so many incredible products. Our vision, with the advent of our new products, is to create a business opportunity for our IPCs based on the enormous gifting market.

Did you know that in the United States over $250 billion is spent on gifts for occasions throughout the year? That's enormous! In fact, 10% of all consumer dollars are spent on gifts. Now just imagine being able to build volume, build an organization, and build an income totally on the premise of gift giving. The potential is incredible! Money that is already being spent by everyone you know can now be spent on the beautiful, tasteful, and beneficial gifts offered by TNI.

TT: Many people still have questions about Chapter 2 and wonder how this next phase will impact their business growth. What's the purpose of Chapter 2, and how do you picture IPCs benefiting from this new stage of growth?

Chapter 2 is a phrase I began using to describe the next stage of growth for our company. In our first 10 years (Chapter 1) we set sales and growth records that likely will never be matched. Now, as our next 10 years begin, our focus is to reach the twofold goal of having universal recognition of our brand, and ensuring that every person we know has contact with a Tahitian Noni product every day.

I hope each of you can sense the magic of the future of our company. We are on strong footing to continue this amazing story into the next 10 years. I'm going to be here for every minute of it, and I look forward to our continuing association.

The New and Improved Tahitian Noni™ Catalog
The upcoming Tahitian Noni™ catalog is completely new—from the design and photography, to the copy about each product, and even the science behind the organization of this beautiful piece. This new catalog is a first-class showcase of Tahitian Noni® products, and is an excellent tool for introducing others to the benefits of our stellar products. TNI has contracted with one of the top catalog companies in the world to produce a piece that will help IPCs build a strong business around catalogs.

As an IPC, you can either hand out catalogs to your customers, or manage your catalog mailing list online at NoniOffice.com. All you have to do is enter in the mailing information for each person you want to send a catalog to. You can even enter in a personal comment for each contact, which will be printed on the retail catalog. Giving your customers a first-class impression of Tahitian Noni products is simple, and catalogs are a very cost effective and attractive way to build your business.

As Kelly Olsen always says, "We cut you in, we don't cut you out." So in addition to your mailings, TNI will be sending out catalogs to lists of consumers. All purchases made through this avenue will be assigned through the Leadshare program. Plus, the new catalog features both Rewards Member pricing and retail pricing—just one more way to inspire your customers to become a Rewards Member!

Tahitian Noni Lifestyle Centers
"Since the opening of our Tokyo headquarters in 2003, and the advent of Tahitian Noni Café™, we have been developing a model for a facility that will explode our business," says Kelly Olsen. "Through this effort, we have finalized the design of what we now call Tahitian Noni™ Lifestyle Centers." These centers will be icons in their respective communities and hubs of activity for all of our IPCs in these areas. Here, people can learn about and shop for Tahitian Noni® products, learn more about noni, and participate in and hold training meetings and events.

You will find Lifestyle Centers in:

Sau Paulo, Brazil

Plans are underway for a center in Phoenix, and also in New York City near Times Square. Kelly is excited because "Such a location will not only service the needs of the huge population centers of the Northeast, but it will be a literal beacon of the Tahitian Noni brand for the world."

In 2006, we celebrated the grand opening of our first Tahitian Noni Lifestyle Center in Europe, located in Munich, Germany, which opened on June 2; and the grand opening of our first Tahitian Noni Lifestyle Center in Taiwan, located in Taipei, which opened in July.

These Lifestyle Centers are the perfect gathering place for everyone interested in TNI and Tahitian Noni products. "In fact, the amount of new business directly attributable to this new model has far exceeded our expectations. So much so, that we are exporting the idea to our major markets worldwide," says Kelly.

TahitianNoni.com—The Way to Shop!
TahitianNoni.com is one of the most powerful and easy ways to introduce your customers to Tahitian Noni® products and build your business. TahitianNoni.com offers product promotions, special discounts for website purchases, and unique incentives, like chances to win a trip to Tahiti when you buy online.

When it comes to shopping, convenience is the key. With TahitianNoni.com, you and your customers will be able to shop anytime you want, as often as you want. Customers and IPCs can easily tap in to TahitianNoni.com anytime from the comfort of home and learn all about the products they're interested in buying, plus learn about our expanded product line, and our unique story and opportunity.

As an IPC, TahitianNoni.com can be personalized to offer your customers the complete and ultimate shopping experience. Your personalized site can include an introduction, picture, your testimonial, Flash presentations, and your voice welcoming them to the site. You can even select which products you would like your customers to see first. When customers make purchases or sign up, all of the retail profit and personal rebates are automatically credited to the referring IPC.

TahitianNoni.com is one of the best ways to get the Tahitian Noni brand into your customers' minds. Use it on a regular basis and watch your business grow!