TNI ANNOUNCES NEW MARKET OPENINGS FOR 2004
Twenty-Six New Markets to Open This Year

April 10, 2004; Provo, UT - Tahitian Noni International, the exclusive source of TAHITIAN NONI® Juice and other TAHITIAN NONI® products, announced today that twenty-six new markets will be opening this year. The new markets to be opened-contingent upon fulfilling all government and legal requirements-are: Austria, Belgium, Cambodia, Chile, Croatia, Cyprus, Czech Republic, Estonia, France, Greece, Hungary, Indonesia, Italy, Laos, Latvia, Lithuania, Malta, Peru, Poland, Portugal, Russia, Slovakia, Slovenia, Spain, Ukraine, and Vietnam.

Tahitian Noni International is officially open in 33 countries around the world. "The new market openings will bring that total to 59 countries," stated Christopher Stubbs, senior manager, strategic development. "Add to that the 17 countries being serviced by TNI Access, and we will now be operating in 76 countries around the world. Our goal is to bring TAHITIAN NONI Juice to everyone, everywhere-and with these new country openings this year, we are well on our way to realizing that goal."

Before a new country can be opened, there are three main things that need to be in place. First, distributors need to be able to order and receive product directly through Tahitian Noni International-not TNI Access. Second, TNI must be able to collect payments for product and pay commissions. Lastly, all relevant distributor materials including the starter kit and other marketing materials need to be localized for each specific country.

"Tahitian Noni International is currently experiencing tremendous growth," stated Kelly Olsen, president of Tahitian Noni International, "but it is not due solely to our market expansion strategy. Sales have continued to grow dramatically in our largest and oldest markets as well."

When asked what was fueling this explosive growth, Olsen attributed much of it to the recent Leadership Conference in Las Vegas where 10 new products were introduced. Over 5,000 distributors from around the world attended the conference that was held at the beautiful Venetian Resort and Casino. Not only were there new products introduced at the conference, but new packaging was unveiled that reflects the company's unique culture, a new success path for distributors was explained and even a new movie about the story of Tahitian Noni International-"Origins and Destiny"-was introduced.

The new TAHITIAN NONI™ Equine Essentials™ - Liquid Dietary Supplement line of animal products was also introduced. A new website, as well as the opening of new sales offices and Tahitian Noni Cafés around the world were announced. Also, market research was released supporting the fact that TNI is one of the fastest growing companies of all time.

"All of these things have had an impact on our recent growth," stated Olsen. "But they have also laid the groundwork for our continued success in the future. Our distributors are excited about our product strategy, and when our distributors are excited, the company continues to grow at an accelerated pace."

About Tahitian Noni International
Tahitian Noni International was founded in 1995 by Kerry Asay, Kim Asay, John Wadsworth, Stephen Story, and Kelly Olsen to be the exclusive source of TAHITIAN NONI® Juice, a natural healthy beverage, and other TAHITIAN NONI® products. For more information, please contact Andre Peterson, director of public relations, at andrep@tni.com.