Tahitian Noni International's First Quarter Sales Hit All-Time High

March 2004 is the Second-Highest Sales Month in Company History

April 10, 2004, Provo, UT – Tahitian Noni International, the exclusive source of TAHITIAN NONI® Juice and other TAHITIAN NONI® products, announced today that sales in the first quarter of the year were the highest in the company's eight-year history. Fueled by sales in March which were the second-highest sales month of all-time, Tahitian Noni International posted record-setting sales that were $11 million higher than the first quarter of last year.

"This is even more important when you realize that sales in the first quarter of last year were also at a record-breaking pace," stated Kelly Olsen, president of Tahitian Noni International. "We are experiencing new record levels of Case AutoShip qualified distributors as well as record levels of Fast Start Bonus recipients. We are definitely in full momentum right now."

When asked what was fueling this explosive growth Olsen attributed much of it to the recent Leadership Conference in Las Vegas where 10 new products were introduced. Over 5,000 distributors from around the world attended the conference that was held at the beautiful Venetian Resort and Casino. Not only were there new products introduced at the conference, but new packaging was unveiled that reflects the company's unique culture, a new success path for distributors was explained and even a new movie about the story of Tahitian Noni International - "Origins and Destiny" - was introduced.

The new TAHITIAN NONI™ Equine Essentials™ - Liquid Dietary Supplement line of animal products was also introduced. A new website, as well as the opening of new sales offices and Tahitian Noni Cafés around the world were announced. Also, market research was released supporting the fact that TNI is one of the fastest growing companies of all time.

"All of these things have had an impact on our recent growth," stated Olsen. "But they have also laid the groundwork for our continued success in the future. Our distributors are excited about our product strategy, and when our distributors are excited, the company continues to grow at an accelerated pace."

About Tahitian Noni International
Tahitian Noni International was founded in 1995 by Kerry Asay, Kim Asay, John Wadsworth, Stephen Story, and Kelly Olsen to be the exclusive source of TAHITIAN NONI® Juice, a natural healthy beverage, and other TAHITIAN NONI® products. For more information please contact Andre Peterson, director of public relations, at 801-234-1401 or andrep@tni.com.