TAHITIAN NONI™ Equine Essentials™
Liquid Nutritional Supplement

Pre-Launch Announcement

6 April 2004

At the recent Leadership Conference in Las Vegas, Tahitian Noni International (TNI) announced the expected launch of a new product line, TAHITIAN NONI™ Equine Essentials™ - Liquid Nutritional Supplement.

Product Release Date (U.S. Only)

This first of several anticipated TAHITIAN NONI™ equine products will be officially released for the U.S. market on Monday, May 10th, 2004. We currently have no definitive dates for the product's release in other countries, although we have begun registration processes for Canada and a selected group of other countries. Explicit decisions and dates for additional markets are pending local registration procedures.

A Unique Product for Horses

After extensive equine specific nutritional research and testing, TNI is ready to launch the first nutritional supplement made with TAHITIAN NONI® Juice and formulated specifically for horses.

Although TAHITIAN NONI Juice has become one of the best known brands in the healthy beverage market and the foremost brand of noni products in the world, a portion of the TAHITIAN NONI® story has been directly influenced by noni's effect on prized animals. Dr. Anne Hiruzumi-Kim's initial interest in the study of noni was a direct result of witnessing the positive effects noni had on her family pet. Dr. Kim's story is not unique. Since the release of TAHITIAN NONI® Juice, TNI distributors from all parts of the world have submitted countless testimonials of the positive effects that TAHITIAN NONI Juice has had on their pets and animals.

With the launch of our first Equine Essentials product, Tahitian Noni International is responding to the growing chorus of pet and animal owners who have been clamoring for a TAHITIAN NONI™ product for animals.

Dr. Richard Godbee, a highly regarded and credentialed professor at the University of Nevada's School of Animal Biotechnology, has declared:

"TAHITIAN NONI™ Equine Essentials™ appears to improve anti-oxidant activity in the horses tested, stimulating the immune system. Additionally, we've noted significant increases in adaptogenic activity, increasing the animal's ability to deal with stress. The animals also simply look better, with a healthier and more lustrous coat of hair.

TAHITIAN NONI Equine Essentials is a liquid nutritional supplement for horses. The product is the exclusive and proprietary formula of Tahitian Noni International, and was developed with assistance and consultation from equine nutrition professionals.

TNI has a U.S. patent granted on food products for animals containing Morinda citrifolia L. Of course, in addition to the protection of patents, only one source of TAHITIAN NONI Juice exists in the world-Tahitian Noni International.

The retail price of a two jug pack (approximately two gallons) is $159.50. This is about a one month's supply for a performing horse.