TAHITIAN NONI INTERNATIONAL'S JANUARY SALES ARE $4 MILLION HIGHER AND CONTINUE RECORD-BREAKING PACE


FOR IMMEDIATE RELEASE
February 10, 2004

NEW MANAGEMENT ANNOUNCED FOR NORTH AMERICA

Provo, Utah - Tahitian Noni International announced today that sales in January 2004 were $4 Million higher than sales in January of 2003. Sales in January were the highest of any January in the company's seven and a half year history and makes an amazing 13 months in a row that sales have been higher than the last year's totals.

"This increase for a January is unprecedented," stated Kelly Olsen, president of Tahitian Noni International. "Normally, sales in January are slow after people spend their money at Christmas. January 2004 has shown that Tahitian Noni International is in full momentum and is posting gains that are even more impressive than last year."

To continue this amazing momentum, Tahitian Noni International has announced a new management structure for North America. Mr. Shon Whitney, formerly the General Manager for Korea, has been named as the new Regional General Manager over North America. Shon began with Tahitian Noni International in 1998 and was soon asked to move to Taiwan and open that new market. He later was asked to move to Hong Kong to open the Hong Kong market, and then on to Korea last year to open the new Korean market. "Shon has the expertise and energy to unite Canada and the United States for the first time ever," stated Olsen. "Not only is he acquainted with every aspect of the business, he has shown an amazing ability to increase sales in every situation we've put him in. We expect North American sales to continue to increase under his talented leadership."

Olsen went on to say, "We are building a company that will outlast all of us and will be handed down from generation to generation. The decisions we are making today will ensure our future prosperity together."

Tahitian Noni International was founded in 1995 by Kerry Asay, Kim Asay, John Wadsworth, Stephen Story, and Kelly Olsen to be the exclusive source of TAHITIAN NONI® Juice, a natural healthy beverage, and other TAHITIAN NONI® products. For more information, please contact Andre Peterson, director of public relations, at andrep@tni.com.