OREM, UT — Morinda, Inc. has donated money collected from Sept. 11th marketing campaign to the renowned Helen Keller worldwide Sept. 11th fund — a non-profit international development agency that prevents blindness and works to improve the survival, health and productivity of vulnerable populations in 30 countries.

“The events of September 11, 2001 affected the lives of every individual,” said Daniel Sisler, Chairman of Helen Keller Worldwide. “For Helen Keller Worldwide, the terrorist attacks were devastating as our headquarters office, located at “ground zero,” just across the street from the World Trade Center’s Twin Towers — it was destroyed by their collapse.”

Morinda produced small American flag pins that were sold by their distributors internationally, and all the proceeds have been donated to Helen Keller Worldwide.

“We feel confident in our decision to donate this money to Helen Keller Worldwide,” said Kim Assay, Vice President of Administration at Morinda. “Many deserving organizations or people may have been overlooked in the wake of this tragedy, and Helen Keller Worldwide’s services and mission were compromised due to the loss of their headquarters.”

Accordingly, Morinda also donates money to other charitable organizations.
Helen Keller Worldwide addresses eye health, blindness prevention and rehabilitation through programs that serve people throughout their entire life cycle, from infancy through old age.

This approach was established because infants and children go blind from nutritional deficiency and congenital cataract; 25% of all teenagers in any given population worldwide require prescription eyeglasses; adults suffer from trichiasis, onchocerciasis and a lack of quality information on eye health; and older people suffer from cataracts.

“We are emerging from this disaster stronger than ever, but ignorance and suffering around the world continue unabated and Helen Keller Worldwide is working to overcome them,” said John Palmer, President.

Morinda believes that an investment in Helen Keller Worldwide is not simply about stopping avoidable blindness, but is also an investment in a more stable international order.

Morinda, Inc. was founded in 1996 and currently markets TAHITIAN NONI Juice in more than 40 countries. With this intriguing fruit, Morinda has created a new product category and continues to be the undisputed world leader in noni products. Due to the quality, uniqueness, and appeal of its products, Morinda has become one of the fastest-growing companies in the world. Morinda, Inc. is the only company in the world that is solely dedicated to the continued research of the Morinda citrifolia plant and its fruit.