FOR IMMEDIATE RELEASE
December 21, 2005

TAHITIAN NONI® Juice Found To Be High In Antioxidants

Scientific Studies Suggest a Protective Effect from Oxidative Damage

PROVO, UTAH – The noni fruit has been revered by ancient Polynesians for thousands of years for its health benefits, but only recently has modern science begun to unravel the mystery behind this amazing fruit and its history as a source of health and longevity. TAHITIAN NONI® Juice, the market leader in noni juice, has been found to be high in antioxidants, with a proprietary formula that includes added grape and blueberry juices.

At the molecular and cellular levels, antioxidants have been found to benefit the body’s natural ability to neutralize harmful free radicals created in processes within the cells, as well as exposure to various environmental factors such as radiation and tobacco smoke. If unchecked, these free radicals can eventually cause damage to cell walls, structures and even genetic material within the cells.

A double blinded, placebo-controlled clinical study by Dr. M.Y. Wang* was conducted at the University of Illinois, in Rockford, using TAHITIAN NONI® Juice. It was found that not only was the juice high in antioxidants, but that the results of the study indicated that TAHITIAN NONI® Juice may protect individuals specifically from oxidative damage induced by cigarette smoke.

In 1996, Tahitian Noni International became the first company to bring the miracle of this treasured noni plant to the world in the form of TAHITIAN NONI® Juice. Now, science is beginning to unlock the secrets ancient Polynesians have known for thousands of years.

Buy TAHITIAN® NONI Juice.

About the Company

Tahitian Noni International is a global, research-driven products company that was the first to introduce the health benefits of the noni plant to the world outside Tahiti. Founded by two food research scientists in 1995, the company is a leader in the discovery, development, manufacturing, and marketing of noni-based products including beverages, beauty and spa products, weight loss management lines, and animal nutrition. Headquartered in Provo, Utah, Tahitian Noni International has manufacturing facilities in the United States, Tahiti, Japan, and China; sales offices in 35 countries worldwide.

* Protective Effects of Morinda citrifolia (Noni) on Plasma SAR and LPO in Current Smokers.
M.Y. Wang, A Cheerva, C. Su, J. Jensen, D. Nowicki, G. Andreson, S. Jensen, and J.W. Fritz. University of Illinois College of Medicine, Department of Pathology IL 61107, UIC College of Medicine, Department of Pediatric Hematology and Oncology, Swedish American Hospital, Rockford, IL, Morinda Inc. Provo, UT.

Other Antioxidant Studies On Morinda citrifolia:

Kamiya H, Tanaka Y, Endang H, Umar M, Satake T. Chemical Constituents of Morinda citrifolia Fruits Inhibit Copper-Induced Low Density Lipoprotein Oxidation. J. Agric. Food Chem, 2004, 52, pp. 5843-5848.

Su BN, Pawlus AD, Jung HA, Keller WJ, McLaughlin, Kinghorn AD. Chemical Constituents of the Fruits of Morinda citrifolia (Noni) and Their Antioxidant Activity. J. Nat. Prod, 2005, 68, pp. 592-595.

Yang J, Paulino J, Janke-Stedronsky S. Bioavailability of biological components of Noni (Morinda citrifolia) juice and powders as affected by processing and storage. Technical Session 35, Nutraceutical & Functional Foods, IFT Annual Meeting, New Orleans, LA, 2005, http://ift.confex.com/ift/2005/techprogram/paper_31251.htm

Zin ZM, Hamid AA, Osman A, Saari N. Antioxidative activities of chromatographic fractions obtained from root, fruit and leaf of Mengkudu (Morinda citrifolia L.), Food Chemistry, 2006, 94, pp. 169-178.