FOR IMMEDIATE RELEASE
August 17, 2004

TAHITIAN NONI INTERNATIONAL ANNOUNCES RECORD-BREAKING SALES IN JULY CONTINUE 19 MONTH TREND

Sales Now Averaging over $42 Million per Month

PROVO, UTAH - Tahitian Noni International, developer and exclusive provider of the internationally acclaimed TAHITIAN NONI® Juice, recently announced that worldwide sales in July of 2004 were substantially higher than sales in July of last year, thus making it 19 consecutive months that sales have been higher than the last year’s corresponding month.  In fact, July 2004 was the largest July sales month in the company’s eight year history. 

“Considering the current state of our economy, this trend is amazing,” stated Kelly Olsen, President of Tahitian Noni International.  “In the first half of this year, we have exceeded every past year in sales, recruiting, and retention.  To give you an idea, last year we achieved record-breaking volume every month as compared to historical data for the same months in the past. So far in 2004, we have exceeded every mark set in 2003 by a more substantial margin than anything we saw in 2003. In 2004, we are now averaging over $42 million per month and are on pace to exceed our growth targets for this year by a substantial margin.”

“Tahitian Noni International just released a series of original new products including a TAHITIAN NONI® Noni Leaf Tea, and a new TAHITIAN NONI® Noni Leaf Serum that is challenging some of the traditional uses of aloe vera,” stated Shon Whitney, General Manager for North American sales.  “Sales of both of these products–as well as others introduced at our recent Worldwide Leadership Conference–have added to the tremendous jump in sales in 2004.”

The new TAHITIAN NONI® products may be ordered from a Tahitian Noni International distributor, by visiting www.tni.com, or by calling (801) 234-1000.

About the Company
Tahitian Noni International was founded in 1995 by Kerry Asay, Kim Asay, John Wadsworth, Stephen Story, and Kelly Olsen to be the exclusive source of TAHITIAN NONI Juice, a natural healthy beverage, and other TAHITIAN NONI products. Tahitian Noni International has recently been recognized by Griffin Hill, an independent marketing research firm, as one of the fastest-growing private companies in the world.  For more information, please contact the Public Relations Department at publicrelations@tni.com.