FOR IMMEDIATE RELEASE
July 21, 2004

TAHITIAN NONI INTERNATIONAL’S SECOND QUARTER SALES ARE THE HIGHEST IN COMPANY HISTORY

June Sales Continue the Record-Setting Trend

Provo, UT – Tahitian Noni International, the exclusive source of TAHITIAN NONI® Juice and other TAHITIAN NONI® products, announced today that sales in the second quarter of the year were the highest in the company’s eight-year history.  Worldwide sales in June were considerably higher than sales in June of last year, thus making 18 consecutive months that sales have been higher than the last year’s corresponding month.  Fueled by sales of 10 new products introduced in January of this year, Tahitian Noni International posted record-setting sales in the second quarter which were substantially higher than the same quarter last year. 

“This is even more important when you realize that sales in the second quarter of last year were also at a record-breaking pace,” stated Kelly Olsen, president of Tahitian Noni International.  “We are experiencing new record levels of Case AutoShip qualified distributors as well as record levels of Fast Start Bonus recipients.  We are definitely in full momentum right now.”

When asked what else was fueling this explosive growth, Olsen attributed much of it to the recent Leadership Conference in Las Vegas where 10 new products were introduced, as well as the new Success Path which clarifies and simplifies the entire distributor growth path.  Sales of TAHITIAN NONI™ Equine Essentials™ as well as the Tahiti Trim® Plan 40® program have both taken off and are also fueling this tremendous growth.

“All of these things have had an impact on our recent growth,” stated Olsen.  “But they have also laid the groundwork for our continued success in the future.  Our distributors are excited about our product strategy; and when our distributors are excited, the company continues to grow at an accelerated pace.”

About the Company

Tahitian Noni International is headquartered in Provo, Utah and was founded in 1995 by Kerry Asay, Kim Asay, John Wadsworth, Stephen Story, and Kelly Olsen to be the exclusive source of TAHITIAN NONI Juice, a natural healthy beverage, and other TAHITIAN NONI products. Griffin Hill, a marketing research company has stated that TNI is one of the fastest-growing private companies of all time.  For more information about this press release please contact publicrelations@tni.com.