FOR IMMEDIATE RELEASE
May 26, 2004

TAHITIAN NONI INTERNATIONAL RECEIVES AWARD FOR BUSINESS OF THE YEAR

Receives the Prestigious Reed Smoot Award

PROVO, UTAH - Tahitian Noni International, developer and exclusive provider of the internationally acclaimed TAHITIAN NONI® Juice, recently received the prestigious Reed Smoot Award for Business of the Year. In the sixteenth annual Outstanding Citizen Awards ceremony, companies and individuals were honored by the Provo-Orem Chamber of Commerce for their contributions to the community.

A special citation stated:

“In July of 1996, a Utah-based company named Morinda, Inc., began marketing an organic juice product through a network of private distributors.  At face value, Morinda may have appeared to be just another network marketing venture working to create a distributor base of individuals who were willing to take a chance on reorienting their lives, being their own bosses, determining their future, and exploring more lucrative income opportunities.

As it turns out, Morinda was much more.  Over a span of just seven years, Morinda has become one of the most successful network marketing companies in history.  It is one of the few network marketing companies ever to make Inc. magazine’s prestigious Inc. 500 list, and by independent measurements it is one of the fastest-growing privately-held companies in history.  Between 1996 and 2002, company revenues topped $1.7 billion, generating distributor commissions in the range of $826 million.  Today, the unprecedented success of Morinda, Inc., now known as Tahitian Noni International, has swept into nearly 70 markets world-wide like a warm, persistent trade wind sweeping northward from the South Pacific.”
On hand to accept the award were Kim Asay and Kelly Olsen, both members of the board of Morinda Holdings, Inc.
The Smoot Awards are named in honor of Utah's first U.S. senator, Reed Smoot, who is known for his honesty, loyalty, dedication and service to others.

About the Company

Tahitian Noni International was founded in 1995 by Kerry Asay, Kim Asay, John Wadsworth, Stephen Story, and Kelly Olsen to be the exclusive source of TAHITIAN NONI® Juice, a natural healthy beverage, and other TAHITIAN NONI® products. Tahitian Noni International has recently been recognized by Griffin Hill, an independent marketing research firm, as one of the fastest-growing private companies in the world.  For more information, please contact the Public Relations Department at publicrelations@tni.com.