J. Tim Potter, Ph.D, PAS

Area Specialized Agent-Equine Cooperative Extension
North Carolina State University

Dr. Tim Potter was born and raised on a crop and livestock farm in northeast Arkansas.  Dr. Potter has been involved in breeding, raising and showing Quarter Horses all his life.  Dr. Potter received his B.S., M.S., and Ph.D. degrees from Texas A&M University in 1983, 1986 and 1990, respectively.  Dr. Potter served as Extension Horse Specialist, The University of Connecticut, from 1990 to 1996.  In that capacity, Dr. Potter gave leadership to state and regional Extension horse programming for youth as well as adults.

Dr. Potter served on many state, regional, and national committees and Boards of Directors, including the North American Riding for the Handicapped Association, National Horse Judging Team Coaches’ Association, and the American Youth Horse Council.  Dr. Potter returned to Texas and was an Equine Specialist for Purina Mills, Inc. from 1996-1999, with responsibilities primarily in Texas and Louisiana.

From 1999-2004, Dr. Potter served as Equine Sales Specialist for Farmland Industries, Inc., and served as Equine Product Manager for Land O’ Lakes Feed/Profile Nutrition.  Dr. Potter’s responsibilities included developing sales and marketing strategies for the LOL system, giving leadership to product consolidation and new product development, and providing education and technical developed educational materials for use by sales force, dealers and employees, and conducted educational meetings or horse owners, as well as training meetings for dealers, employees, and the sales force.

In 2004, Dr. Potter created Potter Equine Consulting, providing technical expertise and support in all areas of equine science to companies, farms and individuals.  A unique series of seminars for horse owners of all backgrounds and skill sets has been developed, and are available nationwide.

In October, 2005 Dr. Potter accepted the position of Area Specialized Agent- Equine with North Carolina Cooperative Extension, which is a part of North Carolina State University.  Officed in Winston Salem, NC, Dr. Potter will give leadership to the equine extension effort for adult and youth educational programs in the 14-country Northwest District.

“I have had the opportunity to evaluate almost every equine supplement or product in the market throughout my career.  It seems there is a supplement or product for every issue related to a horse’s health, look or well-being.  While some supplements have shown positive effects, many others have shown little, if any, positive effect when given to horses.

“As a life-long industry professional and a professional animal scientist, I can say without reservation that I believe Tahitian Noni™ Equine Essentials™ to be the BEST equine product available on the market today.  Because of the way the product is formulated, with cutting edge scientific principles and research-based information, this product has shown to have extremely positive effects on a multitude of issues association with horses.  I have recommended this product to countless horse owners, and 100% of them have seen positive results.  I would predict that Equine Essentials will be recognized as the number one equine product in the world within 5 years, and likely will replace many of the products on the market today.”